It has a name. And a start date. (And I'm nervous!) 🐦

I've been heads down building something for months. Here's what happened when I finally had to tell people about it...

Note: The recording above is a reading of this newsletter, the content is no different. If you’re someone who needs or prefers to hear their news, I hope you enjoy my melodious voice.

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Yoo-hoo! I’m Caroline Davis, a sci-fi author, fractional COO, and doer of big projects.

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I rank my mood in pigeons.🐦

Not just any pigeons, don’t be ridiculous. I identify specifically with Pablo Picasso’s Pigeons One, Two, and Three, hung on the wall of the Picasso Museum in Barcelona. Three different sketches of the same scene: pigeons.

Pigeon Number One? She’s glamorous, polished. A good-looking pidge.

Pigeon Number 2: She’s so-so. A little ruffled, but she’s doing fine. Getting by.

But Pigeon Number 3?

Oh, she’s something. She’s the day you wake up with that hair sticking straight out and the water trick won’t fix it, you drank too much caffeine and now the whole world is shaking, then half-way through the day, you realize your underwear’s on inside-out.

You are the exploded feathers version of yourself. 🪶🦤💥🪶

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On social media, I’ve been Pigeon #1 🕊️. I put on make-up (rare), pulled out a ring light (rarer), and batch-recorded some content (rarest!)

(you can see my lighting got better as I recorded more)

Behind the scenes, though, I had a brief moment of PIGEON NUMBER THREE.

You see, last month I told you I was “finally doing this entrepreneur thing on purpose”. Since then I’ve been heads down building…and now my idea is real and happening!

✨ I’m launching something new! ✨

But to do that, I have to tell people about it. I have to market myself to the world!

And before I pressed post on my first announcement on my Instagram, all my feathers exploded:

• what if this doesn’t work?

• what if no one wants it?

• what if I make a big ol’ fool of myself?

But I pulled out my metaphorical plumage oil 🧴 and made myself run through the answers to those questions, just like I did when I was afraid to resign from LinkedIn to revise my book. What is the TRUE worst case scenario? If I can answer that, then I finally can stop spiraling.

Ok, so what if no one buys my offer?

➡️ I still learned things: how to package an offer, build a landing page, set up automations and CRM tracking, do a sales call. I practiced posting on LinkedIn and Instagram, appearing more as an authority figure in what I do. Is that embarrassing?

No more embarrassing than the narrative that pops into my head of “it’s been six years since I wrote my book and still no one can buy it.” And honestly, despite those delays and setbacks, I’m still so grateful I went down that path.

Ok, fine, what if ONLY ONE PERSON buys it? Then that person KNOWS I failed.

➡️ But did I fail? That’s someone who wants to work with me, how amazing! I can give them a super special VIP experience, and I’ll still be building out this new offer that I’ve been thinking about for over a year.

Ok, wait wait, maybe I’m not ready enough yet. Maybe I should wait. Or…just don’t do it at all.

➡️ Then I’m in the exact same position that I’ve been! Nothing will change. Is that what I want?

No.

An advisor told me recently,

“If you make decisions based on logic, you’re basing them off your past, which means your future will look like your past.

But if you want a different future, you can’t use your past. You have to make decisions based on desire.

So, I’m embracing this desire I’ve had for years but always logicked myself out of: combining my love for helping others & building community with my talent for systems & accountability.

For five years now, I’ve been doing this work with founders and business owners—helping them get clear on what they want, build the sequence to get there, and actually follow through on it. It’s my favorite part of what I do. (Telling people what to do! In a lovingly stern yet nurturing way, of course.)

Now I’m bringing that same work to individuals who have their own projects they’re trying to finish.

➡️ Ready to here my pitch? ➡️

Project: DONE is a 90-day group execution cohort for ambitious people who are ready to stop circling their big idea—and finally finish it with structure, support, and accountability.

If there’s something you’ve been working on, or thinking about working on, or feeling guilty that you’re not working on….the thing that comes to you at 11pm when you should be asleep, the one that takes up brain space even when you’re doing something else entirely…

That’s exactly what I built this for.

Maybe it’s a book. A business idea. A side hustle. A big life pivot you keep circling. Something you’ve been saying you’ll get to when things slow down—except things never slow down.

If that thing just came to mind: hit reply. Tell me about it, or just say “waitlist,” and I’ll notify you the moment ✨ it goes live on April 21st. ✨

P.S. Enroll by April 24th for a special bonus: I’ll personally review your goal before we begin—so you start week one with even more clarity and momentum.

And for the rest of you, I have a really important question:

Thank you for being a part of this journey with me!

🌊❤️,

Caroline